Online Marketing Training for Baby Boomers

woman Baby Boomer working on her online business

In providing online marketing training for Baby Boomers I’ve discovered that we’re a group of people hungry to continue growing in life.

We have no desire to enter “golden years” marked by inactivity and boredom.

Instead, we’re looking for ways to use a lifetime of experience to better the world around us…

…as well as increasing our own personal enjoyment and bank account size!

An Internet business is an ideal way to become a consultant or mentor, market a book, sell products or advertise various services.

It’s also a fantastic way to create a social following where we can change the world, make a difference and create a lasting legacy.

Who would have thought we’d be doing this 25 years ago?!

Baby Boomer Online Marketing Training

What do you need to know when it comes to creating and sustaining an Internet business?

It’s true that there’s a lot to learn and assimilate! It’s also true that if you take it step-by-step it’s a fun and enjoyable process.

Looking at your training globally, you’ll want to create an online “brand”. Others call it a marketing platform or “presence”.

This simply means you take one of your passions and create online content that highlights your area of expertise. This array of content positions you as an expert in your field and encourages folks in need of what you sell to buy.

What Exactly is Online “Content”?

Content can be in the form of the written word, audio files or videos.

A blog, for example, is an example of written content (although you can also highlight audios and/or videos on your blog).

A podcast is audio content. It’s a fancy name for an Internet radio show where you can talk through various points of interest in your field, interview other experts, etc.

Opening up a YouTube channel, for example, allows you to create video content. Conducting a webinar combines the audio and video formats.

Your Online Marketing “Funnel”

Your online marketing training should help you learn, understand and implement the various forms of content marketing possibilities.

Going deeper, however, in building your online brand or platform, you’ll need to know how to create this content in a systematic process where you're able to create a loyal following in the form of email subscribers or social media followers.

My training focuses on helping you create online “funnels”. This means to move a person who’s enjoying your content into a marketing funnel where they express a desire to interact with you more intimately…

…by receiving messages from you in their email inbox or talking to you via Facebook or other social media channels.

Imagine a funnel with a large opening at the top (a general audience consuming your content, such as reading your blog, listening to your podcast or watching your videos) and then thinning until your most enthusiastic followers are “funneled” through to buying from you.

Putting It All Together as a Baby Boomer Entrepreneur

I’ve given you a very basic idea of how to start your online business so far. There’s obviously more to know.

I encourage you to take advantage of my Business Factory, Coaching Program and/or Video Online Marketing Platform.

Inside these programs is the specific training you need to understand marketing funnels, email marketing techniques, paid advertising possibilities (such as Facebook ads), video marketing methods and so much more!

In the end, I’ll teach you how to create a consulting/mentoring business, write a book, create products/services to sell online, or sell the products/services created by others (called affiliate marketing).

The point? To help you, as a Baby Boomer, share your vast life experience in such as way as to help younger folks understand how they can realize their potential and become top producers/influencers in their lives.

What better way to invest our time in this last phase of life? What could be more important than giving back, continuing to grow ourselves, feeling “alive”, leaving a lasting legacy…

…all while helping to better sustain ourselves monetarily in a vastly different financial environment than the one we were raised in!

By the way, I’ve found that staying active inside an exciting online business brings excellent health benefits, too. Who has time to get sick or succumb to degenerative disease when we’re having so much fun?

I encourage you to click the link below and start your Baby Boomer online marketing training…

Business Training > Online Marketing Training